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Using social media to unlock personalization

In the world of social marketing, personalization is essential.

Consumers will go where they get the unique, enjoyable, easiest, tailored experience.

To respond (and win the business of these consumers) companies should accelerate their investment in personalized marketing, messages, engagement, experience, offers, products, sales and service.

The social web helps organizations better understand, serve and have their customers socialize their experience.

DIGIVIZER blog drawing

Alan Smith: is Head of Customer Engagement at DIGIVIZER.