How long before your organization grasps the opportunities provided by the real-time intelligence in the social web?
Intelligence about your organization. Its brand. Your products and services. And how they’re regarded by consumers (including your customers).
About those who can influence the market about what you have to offer. Who are prepared and willing to be your advocates.
About your customers, how you engage with them, how they talk about you, how prepared they are to spend more with you (or otherwise support your objectives).
Who said social media was an option?