Power to the people is good. Social media provide the people with the ability to make their views known in new ways, unfiltered by others. We’ve all seen the effects in the political sphere and we’ve all seen the effects in the commercial sphere.
Power also rests with organizations seeking to influence or sell to the people.
And it’s that small word “sell” that’s the one that counts most of all (to companies at least). Connecting, on a large scale, with the people provides organizations with hot leads, sales triggers, new opportunities to extend relationships, alarm bells on relationships at risk.
Social media are channels to the people, mapping their conversations to back-end databases creates the connections, responding with relevant services or products creates engagement, and all of these combine to create sales, revenue and profit.
Power to the people indeed. And power to organizations too.