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Bullet-proof context from the social web

Digital strategies allow direct, pertinent communication between people that are instantly on-point.

Social strategies do too. But social also provides that much-broader context that adds colour to discussions, insights to needs, background to decisions.

Sophisticated analytics tools add hard data to cement this context to create meaningful foundations that stand up to testing and rigorous assault from senior management.

Which is as it should be. Because there is no longer any excuse not to have a detailed understanding of the motivations of individual customers and prospects, influencers, partners and anyone deemed of relevance to your organization.

That context, that sense, and those opportunities, are present in the social web. What you do with all of these is what matters.

 

Alan Smith: is Head of Customer Engagement at DIGIVIZER.