7 things you should no longer hear when planning your social strategy
- I don’t know who I need to influence.
- I don’t know what’s being said about my organization.
- I don’t understand why these things are being said.
- I don’t know who’s saying these things.
- I can’t see sales opportunities in the social web.
- I can’t tell which of my customers are talking about my organization on the social web.
- I don’t know what the social web can deliver to my organization.