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Social media: not scatter-gun, more sure-fire

If you know who to market and sell to, if you know whether or not they’re already a customer, if you know who is already predisposed to buy (and who isn’t), if you know who has a network of influencers providing a steady stream of independent (and therefore credible) endorsements…

In short, if you know where your target is and how big it is, you’re more likely to hit it.

Alan Smith: is Head of Customer Engagement at DIGIVIZER.