As with every other facet of life, being social means being connected with someone else.
The social web provides you with the scale to do this across the globe, to thousands of individuals talking about your organization.
By putting a social web strategy at the centre of your business development strategy you can use the social web in conjunction with your existing CRM, sales and marketing operations to support your business development.
As we’ve said many times in this blog, knowing who to talk to and knowing when to talk to them improves your return on investment and return on engagement.
But putting social at the centre of your business development operations, and moving social media activities and programmes to the centre of your thinking, requires work and effort within a strategic framework.
In other words it requires sustained effort – just like every other form of social interaction.