The call of business, according to many of our clients, is ‘help’.
Help in understanding markets.
Help in identifying opportunities.
Help in distilling actionable insights.
Help in understanding consumer and customer motivations.
Help at interpreting signals about service.
Help in mapping those commenting on the social web to existing relationships, to understand better the relationships that might already exist between company, customers, prospects and markets.
The social web is a dynamic, complex, sophisticated, visceral, real-time system, allowing multiple conversations to take place about many topics.
To attempt to distil such a dynamic environment into a single word would be foolhardy.
But if you insist on pushing us, we suggest that one word is ‘help’.