More and more, this will be the year of the 3i’s – intentions, intelligence, influence.
Companies and organizations will want more intelligence about customers.
They will want more influence over customers and prospects.
But most of all, companies will want to know more about customers’ intentions.
They will want to go far beyond intelligence and influence: they will want to make intentions easy to action.
And they will invest in algorithms that tie real-time intelligence to predicting what customers actually plan to do, and what they are indicating they are doing now.