This is content archived from our old website. Our new blog is Trendlines.

Social media privacy is good

AVG Technologies’ recent article on its research into the role of social media in the erosion of workplace privacy, in its Digital Diaries blog, is interesting. (For a summary take a look at their infographic at

Social media privacy is essential, not only for its own sake, but because if companies seek to gain insight from the social web, they will want that insight to be authentic, meaningful and deliberate. It only works if those making the comments have chosen to do so.

And marketers can best serve those individuals by using the insight they have gained wisely and carefully. Blasting off a direct message to those whom you’ve discovered are of real benefit to you will still annoy them, same way as blasting off a direct message to unqualified names on a database will.

It’s worth restating that DIGIVIZER gathers information from the social web that has been willingly and knowingly placed online. Privacy is too important for us to do anything else.

Alan Smith: is Head of Customer Engagement at DIGIVIZER.