Today’s social media are unique in a handful of significant aspects.
But social media are nothing new.
From the moment the first two proto-humans first spoke, mankind has socialized.
So the concepts of connecting, sharing, engaging, influencing, buying and selling through social engagement is nothing new.
What is new is scaling – now to millions of customers.
Connecting big data with social CRM to create marketing programmes based on facts and opinions hooked to individuals.
Making sense of those in a market who have something to say, something to sell, and something to buy.
Forging long-term commercial partnerships.
Creating new value for customers, but much more on their terms, based on their declared public preferences.
All that’s needed is the technology to connect all these points and people (in their tens of thousands) together to make sense of what’s really going on in the market.