This is content archived from our old website. Our new blog is Trendlines.

Actionable insight

The majority of Australians are on the social web, so discover who they are.

Then the important questions to ask (the ones that actually make a difference) are: what’s the opportunity to feed the enterprise? (And how do you define that?)

What’s required to make this a successful task?

What do you need, want, to do with these thousands of people, and in particular how do you want to add value?

How do you connect with these thousands of people?
How do you make this systematic and flexible?
How do you gear up your marketing and CRM engines to take advantage of these opportunities?
How do you plug your back-end systems into the social web front-end?
What sales/action triggers do you want to define (and how do you take action)?
Let us know how you get on.

Alan Smith: is Head of Customer Engagement at DIGIVIZER.